The Enduring Legacy of "LPS Popular": Why Certain Pets Cost So Much Today

If you've shopped for vintage LPS and wondered why a specific dachshund or collie costs three times what a similar figure sells for, the answer usually isn't rarity. It's a YouTube series.

What Is LPStube?

LPStube is a community of creators who've been making stop-motion videos, music videos, and episodic series using Littlest Pet Shop toys since the mid-2000s, long before Hasbro's animated show even existed. Because the toys are physically posed and filmed frame by frame, LPStubers built an entire visual language around them, using props, sets, and camera tricks to turn static figures into recurring characters with names, personalities, and fandoms of their own.

The community never really went away. It's credited as one of the driving forces behind Littlest Pet Shop's return to shelves through Basic Fun! and Hasbro's recent relaunch.

Enter "LPS: Popular"

Created by SophieGTV, LPS: Popular is one of the best-known series to come out of the LPStube community: a teen drama following Savannah "Savvy" Reed, a girl who moves to California, reconnects with her former best friend Brooke, and gets pulled into a love triangle with Brooke's boyfriend, Sage Bond. The series ran for two seasons and 29 episodes, with a long-awaited comeback episode on the way.

For a huge segment of LPS collectors, especially those who grew up watching the series, these aren't just toys. They're specific characters.

How a Fan Series Reshaped the Secondary Market

When a mold becomes a beloved character, fans don't just want a version of that pet. They want the exact number used on screen. That kind of demand doesn't care about original production numbers, and it can push an otherwise ordinary figure into four-figure territory.

Savannah Reed — Dachshund #675

The dachshund used to portray Savannah Reed is widely considered one of the most sought-after numbers in the entire vintage LPS catalog, and it's also one of the most faked (see our authentication guide before buying one).

Sage Bond — Collie #058

Collie #058, the mold behind Sage Bond, sees a similar effect. New-in-box listings regularly go for well over $100, and even loose figures command a strong premium over comparable collies simply because of the character tied to them.

The Bigger Lesson for Collectors

Vintage LPS value isn't only about how many units Hasbro made. Pop culture and fan storytelling can turn a common mold into a chase piece almost overnight, and it can happen again with a different number as new LPStube content reaches new audiences.

That's actually good news if you're building a collection now: because character-driven value is community-based rather than fixed, there's a real chance you already own (or could pick up in a lot) a number that hasn't caught fandom attention yet.

Hunt for the Next Chase Piece

Buying single "hyped" listings means paying the premium upfront. Buying in bulk means you get exposure to dozens or hundreds of numbers, including ones that could be tomorrow's Savannah Reed, at a fraction of the per-figure cost.

Browse our Mega Lots collection or the full catalog at thelps.shop to start your search.